Stephen Caver

idsg: A new look for Tonight »

The new mark for Leno’s show is exactly what you’d expect in a short timeline: uninspiring, plain, and clumsily executed.

Gap Bows to Outcry, Nixes New Logo and Crowdsourcing »

The odd bit is the author of this article says Gap is “stuck” with their old logo. I think it’s a fine mark with a lot of brand equity. Really, that’s what Gap was losing in the rebrand. A successful rebranding retains brand equity while refreshing the look.

ABC News: Starbucks Gives Logo a New Look »

I like it, smart evolution of their brand.

Brand New: Holding Hands in Rio »

Love the Rio 2016 logo. Smart, considered, and elegant.